Rainbow OPTX: Making the World a More Colorful Place

Whether you like it or not, every day isn’t going to be a cakewalk. For those (occasional) cloudy days, sometimes a shift in perspective is all you need to take your day from rain to sunshine.  And sometimes that’s as simple as throwing on a pair of sunglasses – well, color therapy sunglasses. Rainbow OPTX is a San Diego based company blending the holistic healing of color therapy into fashionable sun-glass styles – available in Wayfarer, Round, Aviator, Heart and Cat Eye.

A spin on traditional dark-lensed shades, these sunglasses allow light and color into the wearer’s world rather than block it out, under the belief that bringing light into your world will bring a positive shift in perspective through color therapy– but don’t worry, the sunglasses still offer the same UV400 protection against UVS and UVB rays. Available in 10 different colors, each Rainbow OPTX lens is thoughtfully paired with an uplifting affirmation and an intended purpose, which corresponds to a specific chakra in the body, therefore empowering the wearer to live a more positive and radiant life.

The study of color therapy (also known as chromo-therapy) uses colors to adjust body vibrations to frequencies that result in health and harmony. The non-science-y version? Simply changing the color of your surroundings has the ability to positively affect your mood. Chromo-therapy, when used for healing the body, utilizes colors based on their electrical and heating properties. Some colors actually cool and soothe the nerves (blue, violet, indigo), while others can excite or heat the blood (red and orange).

San Diego North Park resident, Noel Churchill, was trying on a pair of diffraction glasses, which transform white light into a full rainbow spectrum, and got the idea that changed the trajectory of his life. Churchill instantly understood the power of color in mood enhancement and knew he wanted to find a way to share it with others. He developed Rainbow OPTX to help people improve their well being with color therapy and inspire them to see the world as a more beautiful and vibrant place.

Chromo-therapy is intuitively understood by artists, philosophers, and people in professions like interior decorating who use colors to elicit certain feelings in people. For example, often restaurants paint their walls red because it’s said to entice your appetite. With Rainbow OPTX sunglasses, wearers are empowered to take the uniquely powerful effects of color into their own hands. Each colored lens has a mood: “cool” colors are relaxing and “warm” colors are energizing. Simply wear a pair of Rainbow OPTX sunglasses to activate a more positive mental, physical and spiritual environment. Churchill recommends starting with at least one cool color for relaxation and one warm color to energize.

The effects are felt instantly and are very different for each color. The most common reaction Churchill gets when people put on Rainbow OPTX is an immediate, “Wow!” Of course, everyone is different and their responses to the colors will vary. Churchill encourages everyone to try them on to experience the shift for themselves, paying close attention to their intuition of how each color makes them feel. If one is feeling anxious, they can wear blue, rose or green lenses to feel calm and a sense of love and growth. If one is feeling down, they can wear warmer colors like red, orange, or yellow to feel more energized and an increased sense of willpower and vigor.

Here’s a breakdown of the colors and their effects:

• Magenta is the combination of red and violet therefore completing the circuit of colors, being simultaneously the beginning and end of all the chakras. Magenta helps increase respect for the sacredness of life.
• Violet is very antiseptic, cleansing, and purifying on physical and spiritual levels. Violet strengthens and corrects energy imbalances and clears the mind to liberate the spirit.
• Indigo is a dynamic healing color on both spiritual and physical levels. Indigo helps aid concentration and expand consciousness, insight, and intuition.
• Blue is cooling to our system and it is relaxing and quieting to our energies. Blue helps you feel calm, relaxed and reassured.
• Green balances our energies, and it can be used to increase our sensitivity and compassion. Green purifies, opens, uplifts and awakens us.
• Aqua is cooling and combines the beneficial vitalizing and purifying effects of blue and green. Aqua helps us speak calmly from the heart with love and compassion.
• Rose pink, being the color of love, relates to the heart chakra. Rose can be used to awaken compassion, love, and purity.
• Yellow is stimulating to the mental faculties of the individual. It can be useful for depression.
• Orange is the color of joy and wisdom. It stimulates feelings of sociability. Orange helps us feel stable and balanced, while quieting the mind, and helping us achieve a sense of harmony.
• Red is a stimulating color that stimulates deeper passions. It will energize the base chakra and help the wearer feel more grounded.

To experience the power of chromo-therapy for yourself, visit www.RainbowOPTX.com.