WineRave Series Blends Wine and Nightclubs

The hottest combination of wine and music will be making its way to FLUXX nightclub next Wednesday as part of the new WineRave series.

The event, described as being tailored to the millennial generation, is meant to combine the energizing ambiance of a nightclub with the engaging conversations of a tasting room.

“Today’s idea of a wine connoisseur is rapidly changing to include a younger demographic of consumers who are showing an early interest in wine,” Michelle Metter, co-owner of producer Fast Forward Event Productions, said. “WineRave acknowledges that change and provides a way for emerging wine enthusiasts to explore their tastes, while catering to them in an environment that 21-35 year-olds can easily relate to.”

The new series kicks off at FLUXX on June 22 from 7-10 p.m. with subsequent dates to be announced.

“WineRave takes your traditional wine tasting and turns it upside down,” marketing coordinator for Fast Forward Productions, Jessica Gago, said. “Instead of setting the wine tasting in a traditional tasting room environment, WineRave invites you to the energizing ambiance of San Diego’s hottest new nightclub … This event is unlike any other.”

Gago said the best part about WineRave is it’s date and time. The Wednesday date makes parking easier and–for those who want to enjoy San Diego’s nightlife afterward–eliminates the worry of standing in long lines. And wine lovers who have to work the next day needn’t worry, as the event ends with enough time to get a good night’s sleep.

The idea originally started as an event during the San Diego Bay Wine & Food Festival, but due to high demand and popularity, is now branching out as its own affair with a unique mission.

“WineRave’s goal is to provide a unique wine-tasting experience for a collective of up-and-coming wine and spirits consumers,” Gago said. “It’s a great chance to connect with other young wine enthusiasts, nosh on a great array of delicious gourmet appetizers, and sample wines, brews and spirits from the industry’s finest purveyors.”

The dress code for the event will be upscale and trendy. Absolutely no shorts, sandals, ball caps, athletic wear or excessively baggy clothing will be admitted.

Tickets to WineRave include access to FLUXX, tastings of specialty wines and premium spirits, a selection of appetizers, music from entertainment DJ JSoul, specially priced handcrafted cocktails from FLUXX mixologists and a streaming Tweet wall with live updates from the event. Tickets can be purchased in advance at the event’s website for $45 or for $60 at the door the night of the event.

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